Marketing the gym business is an ongoing process and requires strategical input. Without this the business can not survive. Here are few cost effective and free ways to manage the marketing activities of the fitness business and strengthen the network: Flyer campaigns every 3 months Although this seems like such a simple concept, do not under estimate the drawing power of flyers . People are usually drawn by flyers. People have something to touch and carry with them as reminders. Make sure that your flyer design is attractive and contains factual details. Don’t forget to offer an incentive that has a deadline. Get involved in your community Targeting the local events or any fitness charade proves to be quite beneficial for the fitness business. People love freebies Offer free personal training, nutritional counselling, or smoothies. Offer whatever you can to get them interested in your business. People love the owners who seem to be genuinely interested in the b...