Information gathered from The International Health Racquet and Sportsclub Association (IHRSA) and The Fitness Industry Association (FIA) has shown some interesting patterns about gym membership, attendance and adherence. Gym Attendance - It is simply the number of times people/clients/members come at the gym. Attendance patterns have shown 3 peak points when the members can conveniently schedule their gym and can be categorised as before work, lunch break and after work. Attendance is better at the start of the week and waivers during the weekend. Gym attendance is usually analysed at the 6 month mark of the membership. It is seen that there are 3 groups at this stage – the “at risk membership” constituting 44% of members, the “low usage membership” at 27% and the “active membership” category which constitutes of 29% of the members. ACTION TIP: When a member falls in the “low usage membership” it is red flag and implies that his needs are not being met. Gym Retention: Th...